When your customers ask AI for a recommendation, is your brand in the answer?

A new service from dewinter for brands whose customers research before they buy. We map where your customers now find and compare options, show you where competitors are winning, and set out what to do about it.

Discovery has moved

01Buyers ask AI assistants for recommendations.
02Decision-makers compare options before they ever speak to you.
03Customers trust reviews and communities over adverts.

Most SEO tools see only a fraction of it.
We look at all six channels:

AI assistants

ChatGPT, Gemini, Copilot and Perplexity

Search and AI Overviews

What your buyers search for

Industry and expert content

Guides, reports and specialist sites

Reviews and comparison sites

Often the sources AI tools cite

Communities and social media

Forums, groups and social channels

Trade and news media

Coverage that builds trust and citations

What you get

AI visibility score

How often your brand is named, recommended or cited across the questions your customers actually ask.

Competitor landscape

Side-by-side visibility against your key competitors across every discovery channel.

Content and reputation gaps

The sources AI and search rely on, and where your expertise, evidence and reviews are missing or hard to find.

90-day action plan

Prioritised actions across content, PR and reputation, ready to take to your board.

Visibility, translated into revenue

Every audit comes with a dashboard that puts a value on the opportunity: the customers, contracts and enquiries you could be winning.

Sample Discovery Audit dashboard showing visibility scores and revenue opportunity for a fictional brand

Sample dashboard. Illustrative data for a fictional brand.

How it works

STEP

FREE30-minute walkthrough

We look at your market and competitors together and share a first snapshot of your AI visibility.

STEP

The full audit

We test the questions your customers ask across AI assistants, search, industry content, reviews, communities and media.

STEP

Dashboard and roadmap

Your dashboard and prioritised plan, presented to your team, with the option of ongoing quarterly tracking.

Every audit is tailored to your market

Start with a free walkthrough. Afterwards, we’ll send you a proposal built around your products, competitors and goals.

WALKTHROUGH

FREE

30 minutes, one product or service area, a first look at your AI visibility against competitors.

DISCOVERY AUDIT

Tailored

Full audit across all discovery channels, dashboard, 90-day roadmap and team presentation.

ONGOING TRACKING

Quarterly

12-month agreement. A full quarterly report and review meeting, plus a short monthly email on big moves, competitor activity and AI answer changes.

How visible is your brand where buyers decide?

Six quick questions. You’ll get an instant rating and a sense of where the biggest gaps are likely to be.

Communications specialists, not generalist SEO.

dewinter has helped brands in healthcare, energy, hospitality and community sectors since 1989. We know how your buyers research, compare and decide, and how to make sure your brand is the answer.

Book a FREE 30-minute walkthrough

See where your brand stands, where competitors are winning and what to fix first. No hard sell.




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